Tuesday, April 2, 2013

Seeking Sponsorship: Blogher 2013 Packages




Before we get into the knitty gritty of sponsorship details, I wanted to first introduce myself and tell you a little about my cozy piece of the interwebby world!







My name is Kayla Potega and I'm the owner and operator of the feature, review and giveaway website, The Eclectic Element. My tagline: Trying to find (and maintain) life's elusive balance. I focus on seeking out health conscious, organic, innovative, and/or environmentally friendly companies that not only help their consumers achieve a healthier lifestyle, but also impact the world in a positive way.








BlogHer 2013 Details: 


When: July 25th-27th

Where: Chicago, Illinois

Estimated Costs:

-Blogger Conference Pass:
        *Full Pass: $400
                 -OR-
        *Partial Pass: $150
-Hotel: $500
-Other: (food, transportation, wardrobe, promotional materials, etc): $375

Estimated Total Cost: $1,275-$1,025


I'm not only taking this opportunity to seek out sponsorship for this year's BlogHer conference, but I'm also looking for like minded brands to work with so I can help spread awareness when it comes to health and well being!



Full Sponsorship: Package A ($1,275): 
          


  • Detailed series of sponsored posts about your company, products, and/or special missions (environmentally friendly, charity work, etc.) in the weeks leading up to BlogHer 2013 (1 post a week for 3 weeks).
  • 125x125 above the fold advertisement for 1 year 
  • 125x125 advertisement included in my newsletter for 1 year
  • Your company information included on the back of a The Eclectic Element promotional t-shirt that will be worn variously throughout the conference (am open to other forms of wearable promotional items as well)
  • Monthly Facebook 'shout outs' regarding different aspects about your company for 1 year
  • Monthly Google+ 'shout outs' regarding different aspects about your company for 1 year 
  • Three tweets per month regarding different aspects about your company for 1 year
  • Two Pinterest pins per month promoting your website, products, missions, etc. for 1 year 
  • Your website name and link included in a thank you shout out at the bottom of all posts written about BlogHer 2013
  • Various pictures will be taken throughout the conference and be posted on my social media platforms (Facebook, Twitter, Google+, Pinterest, etc.) also with a quick thank you and shout out to your company
  • Your company name or logo will be printed on the back of my business cards which will be passed out during the duration of the conference
  • A special dedicated thank you post featuring your company within a week of the conference ending
 
Full Sponsorship: Package B ($1,075):


  • Detailed series of sponsored posts about your company, products, and/or special missions (environmentally friendly, charity work, etc.) in the weeks leading up to BlogHer 2013 (1 post a week for 3 weeks).
  • 125x 125 above the fold advertisement for 1 year 
  • 125x125 Advertisement included in my newsletter for 1 year
  • Your company information included on the back of a The Eclectic Element promotional t-shirt that will be worn variously throughout the conference (am open to other forms of wearable promotional items as well)
  • Monthly Facebook 'shout outs' regarding different aspects about your company for 1 year
  • Monthly Google+ 'shout outs' regarding different aspects about your company for 1 year 
  • Three tweets per month regarding different aspects about your company for 1 year
  • Two Pinterest pins per month promoting your website, products, missions, etc. for 1 year 
  • Your website name and link included in a thank you shout out at the bottom of all posts written about BlogHer 2013
  • Various pictures will be taken throughout the conference and be posted on my social media platforms (Facebook, Twitter, Google+, Pinterest, etc.) also with a quick thank you and shout out to your company at the bottom
  • Your company name or logo will be printed on the back of my business cards which will be passed out during the duration of the conference



Partial Sponsorship of $1,000: 


  • Detailed series of sponsored posts about your company, products, and/or special missions (environmentally friendly, charity work, etc.) in the weeks leading up to BlogHer 2013 (1 post a week for 2 weeks). 
  • 125x125 above the fold advertisement for 9 months
  • 125x125 advertisement included in my newsletter for 9 months
  • Your company information included on the back of a The Eclectic Element promotional t-shirt that will be worn variously throughout the conference (am open to other forms of wearable promotional items as well)
  • Monthly Facebook 'shout outs' regarding different aspects about your company for 9 months
  • Monthly Google+ 'shout outs' regarding different aspects about your company for 9 months
  • Two tweets per month regarding different aspects about your company for 9 months
  • Two Pinterest pins per month promoting your website, products, missions, etc. for 9 months
  • Your website name and link included in a thank you shout out at the bottom of all posts written about BlogHer 2013
  • Various pictures will be taken throughout the conference and be posted on my social media platforms (Facebook, Twitter, Google+, Pinterest, etc.) also with a quick thank you and shout out to your company at the bottom
  • Your company name or logo will be printed on the back of my business cards which will be passed out during the duration of the conference



Partial Sponsorship of $750


  • Sponsored post about your company, products, and/or special mission (environmentally friendly, charity work, etc.) in the week leading up to BlogHer 2013
  • 125x125 above the fold advertisement for 6 months
  • 125x125 advertisement included in my newsletter for 6 months
  • Your company information included on the back of a The Eclectic Element promotional t-shirt that will be worn variously throughout the conference (am open to other forms of wearable promotional items as well)
  • Monthly Facebook 'shout outs' regarding different aspects about your company for 6 months
  • Monthly Google+ 'shout outs' regarding different aspects about your company for 6 months
  • Two tweets per month regarding different aspects about your company for 6 months
  • Two Pinterest pins per month promoting your website, products, missions, etc. for 6 months 
  • Your website name and link included in a thank you and shout out at the bottom of all posts written about BlogHer 2013
  • Various pictures will be taken throughout the conference and be posted on my social media platforms (Facebook, Twitter, Google+, Pinterest, etc.) also with a quick thank you and shout out to your company at the bottom
  • Your company name or logo will be printed on the back of my business cards which will be passed out during the duration of the conference



Partial Sponsorship of $500: 


  • Sponsored post about your company, products, and/or special mission (environmentally friendly, charity work, etc.) in the week leading up to BlogHer 2013
  • 125x125 above the fold advertisement for 3 months
  • 125x125 advertisement included in my newsletter for 3 months
  • Your company information included on the back of a The Eclectic Element promotional t-shirt that will be worn variously throughout the conference (am open to other forms of wearable promotional items as well)
  • Monthly Facebook 'shout outs' regarding different aspects about your company for 3 months
  • Monthly Google+ 'shout outs' regarding different aspects about your company for 3 months
  • Two tweets per month regarding different aspects about your company for 3 months
  • Two Pinterest pins per month promoting your website, products, missions, etc. for 3 months 
  • Your website name and link included in a thank you and shout out at the bottom of all posts written about BlogHer 2013
  • Various pictures will be taken throughout the conference and be posted on my social media platforms (Facebook, Twitter, Google+, Pinterest, etc.) also with a quick thank you and shout out to your company at the bottom
  • Your company name or logo will be printed on the back of my business cards which will be passed out during the duration of the conference



Partial Sponsorship of $250: 


  • Sponsored post about your company, products, and/or special mission (environmentally friendly, charity work, etc.) in the week leading up to BlogHer 2013
  • 125x125 above the fold advertisement for 1 month
  • 125x125 advertisement included in my newsletter for 1 month
  • Your company information included on the back of a The Eclectic Element promotional t-shirt that will be worn variously throughout the conference (am open to other forms of wearable promotional items as well)
  • Facebook 'shout out' about your company
  • Google+ 'shout out' about your company
  • Three tweets for the month of August regarding different aspects of your company
  • Two Pinterest pins promoting your website, products, missions, etc. for the month of August
  • Your website name and link included in a thank you and shout out at the bottom of all posts written about BlogHer 2013
  • Various pictures will be taken throughout the conference and be posted on my social media platforms (Facebook, Twitter, Google+, Pinterest, etc.) also with a quick thank you and shout out to your company at the bottom
  • Your company name or logo will be printed on the back of my business cards which will be passed out during the duration of the conference


A few things to keep in mind...

  • BlogHer has put a ban on handing out promotional swag to other conference goers, so while that's a big no-no within the conference and hosting hotel, there are other ways to get your promotional goodies out to potential customers! Private parties and off sight meet ups are just two possibilities to consider. 
  • In all sponsorship packages there is possibility for company reviews, product reviews and hosting giveaways at no extra charge. Those options are left up to the specific company so if you're interested in adding any of those to a package, just let me know!
  • Have anything else in mind you didn't see in any of the sponsorship packages? A different way to advertise your company or perhaps something I didn't think of? I'm always open to suggestions and customizable sponsorship packages are available!



******************************************************


If you're interested in seeing my website statistics to accurately gauge whether a partnership with The Eclectic Element will be beneficial to your company or you're interested in sponsoring me for this year's BlogHer 2013, please send me an email at TheEclecticElement@yahoo.com



Thank you very much for your time and consideration! 





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