Tuesday, April 21, 2009

What in the World is an Elevator Pitch?

So here is an interesting and very helpful promotion tip that I got when surfing the blogging world. Thanks in part to Valerie over at Additions Style for giving me the idea to blog about!

An Elevator Pitch. Heard of it? For those of you who haven't, I shall explain it, but for those of you who have, put it into practice yet?

An elevator pitch(defined by wikipedia) is an overview of an idea for a product, service or project. It gets it's name because the pitch should reflect the time it takes you to ride the elevator to your destination. For example, a good 30 seconds maximum and 100 to 150 words.

Let's say you get on the elevator to go to lunch and who steps in beside you but the one person that you have wanted to talk to about your newest idea! Well think of the elevator pitch like a first impression, but for your idea.

Some question an effective pitch must answer:

*What your product, idea, or project is.

*What will it do for the potential buyer, sponsor, or investor. Like, what are the benefits?

*Who the heck are you and why you will be successful.

Your pitch needs to capture a person or investor's attention and make things easily understandable.

When you have your pitch, I suggest writing it down and rehearsing it over and over until you could say it in your sleep. You never know when someone will be interested! And when they are, you will be prepared to wow them :D

Love and Energies.


Judy said...

wow..I have never heard of that before. Great post!

Alicia @ boylerpf said...

I'm like Judy...never heard of that before either! A good thing to practice and a good thing to remember when writing descriptions for selling items...good idea!